Problem
Mastercard's Priceless brand platform promises experiences money can't buy — and Taste of Priceless extends that into the airport lounge. The challenge was to take DragonPass's functional lounge-access infrastructure and deliver an experience worthy of a premium Mastercard brand moment, across two very different markets, without fragmenting the underlying product.
Objective
Design the end-to-end access flows for Taste of Priceless lounges in Hong Kong and São Paulo — from discovery and eligibility through to confirmation at the lounge door.
What I did
- Designed the full access journey for both markets, handling eligibility and entitlement display within the established Mastercard Travel Pass model.
- Crafted the UX copy for confirmation screens and key moments — balancing Mastercard brand tone with the clarity a stressed traveller needs in an airport.
- Kept it one product. Ensured the flows worked within DragonPass's cross-platform architecture rather than as one-off market builds.
Outcome
Live in two flagship markets, extending the Priceless platform into the physical airport journey.