Just a small collection of companies I delivered for
Senior Product Designer, Veygo (InsureTech)
May 2022 to Now
At Veygo, I led product design within a cross-functional squad, embedding a continuous discovery mindset and championing data-informed decision-making. I introduced qualitative research practices and implemented tools like Optimizely and Amplitude to transform how we tested, measured, and iterated on product ideas. Alongside data and pricing teams, I helped shape strategies that drove measurable uplifts in conversion, average written premium, and customer satisfaction.
To align stakeholders and keep customer outcomes at the centre, I regularly facilitated workshops—such as service blueprinting sessions to identify gaps in the end-to-end experience, and card-sorting exercises to improve IA and hierarchy across the quoting journey. One pivotal alignment session reshaped our quoting roadmap after surfacing misaligned assumptions between Product and Pricing. I also played a core role in scaling our design system, refining prioritisation rituals, and mentoring junior designers—promoting a culture of clarity, curiosity, and customer impact.
Lead Product Designer, Comparitec (FinTech)
Apr 2017 - May 2022
I’ve led end-to-end design initiatives across several brands, delivering measurable impact through research-driven decisions. At Little Loans, I redesigned the website and overhauled the customer journey, leading to a 10% uplift in conversion across all channels. For Business Comparison, I led a full rebrand and optimised every digital journey, increasing lead generation by 15%. I crafted new branding and user flows for the launch of the thimbl. credit card, and for Uplift Money, I designed a new app proposition and visual identity, streamlining user journeys to help customers better understand their finances and access affordable credit with ease.
Lead UX/Web Designer, WM Reply
Jan 2015 - Apr 2017
At WM Reply, I designed intuitive, interactive SharePoint intranet experiences for major European brands including Diageo, British Gas, JD Sports, and Burberry. In a client-facing role, I led user research, facilitated workshops, and collaborated closely with senior stakeholders - such as Sir Ivan Menezes, CEO of Diageo - to ensure alignment between user needs and business goals. My research-driven, highly interactive designs enhanced usability, boosted employee engagement, and improved overall satisfaction. I also supported internal engagement initiatives and Microsoft partner events, strengthening both client relationships and cross-team collaboration.
Here's what I bring to the table…
Product Design Experience
Blending 15 Years of Design Expertise with FinTech, InsureTech & Microsoft Platforms
With over 15 years of experience in design, I’ve worked across FinTech, InsureTech, and Microsoft technology ecosystems, shaping everything from mobile apps and enterprise platforms to internal tools and customer-facing web interfaces. My work spans both B2C and B2B product design, always with a focus on creating clear, intuitive experiences that meet both user needs and business goals. Throughout my career, I’ve combined strategic thinking with hands-on design execution, adapting to complex domains while advocating for continuous discovery, agile collaboration, and data-informed decision-making.
Skillset
Core Capabilities
End-to-End Product Design
From discovery to delivery - shaping experiences across mobile apps, web platforms, B2B and B2C journeys.User Research & Testing
Skilled in qualitative and quantitative methods, including interviews, usability testing, and behavioural analytics.Interaction & UI Design
Designing clean, intuitive, and accessible interfaces grounded in insight and purpose.Design Systems
Providing scalable governance and consultation to ensure consistency across growing product ecosystems.Prototyping & Experimentation
Rapid iteration, A/B testing (Optimizely), and validation of ideas using real user data.Data-Informed Decision-Making
Confident using tools like Amplitude and partnering with data teams to drive measurable outcomes.AI in Product Design
Exploring and integrating AI tools to accelerate ideation, automate workflows, and enhance user experiences - while ensuring human-centred outcomes remain at the core. I led the design of integrating a Chatbot to Veygo's site which has reduced contact rate by 50%.
Ways of Working
Approach & Mindset
Continuous Discovery & Delivery Advocate
Embedding research and iteration into team culture to de-risk decisions and optimise performance.
Agile, Cross-Functional Collaboration
Comfortable working in sprint cycles, aligning closely with engineers, product leads, and stakeholders.
Problem-Solving with Purpose
Driven to untangle complexity and design experiences that are genuinely helpful and human.
Strategic Design Thinking
Applying frameworks like the Double Diamond and prioritisation rituals to focus on high-impact opportunities.
Let me quantify this for you
A few moments that made a difference.
Got questions? I've got answers.
Here's some common questions I get asked. Want to know something else? Drop me a message.
