Clicks, Conversion & Case Studies
View my latest updates and case studies.



March, 2025
Scaling Design at Speed: Adopting ShadCN and Building a System for 2025
At Veygo, I led the design team in implementing a modern, token-driven design system built on ShadCN to support faster, more consistent product delivery across web and mobile. Collaborating closely with engineering, we established a foundation system for global tokens—covering colour, typography, and spacing—and a shared UI component library powered by Storybook. This approach streamlined handoff, improved visual consistency, and cut implementation time by ~30% on key journeys like quoting. The result was a scalable system that unified design and development while supporting faster iteration across Veygo’s growing product landscape.
Latest work.

April, 2022
Redesigning for Clarity, Consistency, and Conversion
Business Comparison

April, 2022
Redesigning for Clarity, Consistency, and Conversion
Business Comparison

April, 2022
Redesigning for Clarity, Consistency, and Conversion
Business Comparison

Sept 20, 2022
Delivered a 0.2% uplift in conversion rate & a 2.5% growth in revenue per application
Comparitec

Sept 20, 2022
Delivered a 0.2% uplift in conversion rate & a 2.5% growth in revenue per application
Comparitec

Sept 20, 2022
Delivered a 0.2% uplift in conversion rate & a 2.5% growth in revenue per application
Comparitec

November, 2021
Reinvigorating Brand Engagement to Boost Conversions
Comparitec

November, 2021
Reinvigorating Brand Engagement to Boost Conversions
Comparitec

November, 2021
Reinvigorating Brand Engagement to Boost Conversions
Comparitec

February, 2022
Designing for Financial Clarity and Confidence
Uplift Money

February, 2022
Designing for Financial Clarity and Confidence
Uplift Money

February, 2022
Designing for Financial Clarity and Confidence
Uplift Money

March, 2025
Scaling Design at Speed: Adopting ShadCN and Building a System for 2025
Veygo

March, 2025
Scaling Design at Speed: Adopting ShadCN and Building a System for 2025
Veygo

March, 2025
Scaling Design at Speed: Adopting ShadCN and Building a System for 2025
Veygo

March, 2025
Rethinking duration choice: +0.71% CVR and major revenue uplift
Veygo

March, 2025
Rethinking duration choice: +0.71% CVR and major revenue uplift
Veygo

March, 2025
Rethinking duration choice: +0.71% CVR and major revenue uplift
Veygo

January, 2025
3% uplift in duration purchased and average written premium
Veygo

January, 2025
3% uplift in duration purchased and average written premium
Veygo

January, 2025
3% uplift in duration purchased and average written premium
Veygo

August, 2024
40% reduction in customer contact related to cancellations
Veygo

August, 2024
40% reduction in customer contact related to cancellations
Veygo

August, 2024
40% reduction in customer contact related to cancellations
Veygo

January, 2024
7% Uplift in start rate from landing pages
Veygo

January, 2024
7% Uplift in start rate from landing pages
Veygo

January, 2024
7% Uplift in start rate from landing pages
Veygo

October, 2022
35% reduction in start-to-quote time on web
Veygo

October, 2022
35% reduction in start-to-quote time on web
Veygo

October, 2022
35% reduction in start-to-quote time on web
Veygo

You've scrolled this far…
let's have a chat
Looking for a new challenge.
Can start in 4 weeks.
Over 15 years experience in Design.

You've scrolled this far…
let's have a chat
Looking for a new challenge.
Can start in 4 weeks.
Over 15 years experience in Design.

You've scrolled this far…
let's have a chat
Looking for a new challenge.
Can start in 4 weeks.
Over 15 years experience in Design.