January, 2024
7% Uplift in start rate from landing pages
Problem.
Veygo, known for providing temporary car insurance, aimed to broaden its scope to become a lifestyle brand. The challenge was to create solutions that go beyond mobility, supporting young adults in achieving independence and aligning with their aspirations for freedom and self-expression.
Objective.
The goal was to evoke a sense of freedom and youthfulness while moving away from the rigid UI of the past. This redesign was essential to aligning Veygo’s visual identity and user experience with the values of its target audience.
What we did.
Front-end CMS redesign
We reimagined the front-end design of Veygo’s CMS to better reflect the new brand direction, incorporating vibrant, user-friendly, and dynamic elements that appealed to a youthful audience.
User-centred research
Conducted qualitative research through moderated and unmoderated usability testing.
Held small group feedback sessions with a mix of customer demographics to gain diverse insights.
Used iterative design methods to validate and refine concepts based on user feedback.
Brand identity update
The visual identity was updated to reflect the themes of freedom, individuality, and youthfulness, ensuring a cohesive experience across all digital touch points.
Outcome.
Stronger brand resonance
The new branding resonated more effectively with Veygo’s target audience, aligning with their values and lifestyle.
Increased engagement
Optimised campaigns and the updated UI resulted in improved engagement across all major landing pages. Key metrics included higher session durations, lower bounce rates, and increased conversions.
